PlantSnap

About the Company

PlantSnap is a robust mobile application that identifies plants, flowers, trees, cacti, succulents, and fungi. Users simply need to snap a photo of the plant, and PlantSnap tells them what it is in seconds!

Live Project
Category
Nature
Company
PlantSnap, Inc.
Release
November 9, 2016

About the Company
PlantSnap is a robust mobile application that identifies plants, flowers, trees, cacti, succulents, and fungi. Users simply need to snap a photo of the plant, and PlantSnap tells them what it is in seconds! Their patent-pending algorithm has grown into one of the largest machine-learning image recognition models ever created.
In 2018 PlantSnap made it to the top 5 of Apple’s best-paid apps and by the summer of 2020, it was downloaded over 42 million times! Currently, it is being used in over 170 countries by over 4 million monthly active users that can enjoy PlantSnap in 37 languages! Its immense popularity led to partnerships with tech giants such as Snapchat and Huawei.




Key features

  • Database with over 700 000 plants & 2 billion data events stored
  • Social media (PlantSnappers) that includes user profile, user-generated content, etc.
  • Automatic target image detection
  • Augmented reality
  • PlantMap - discover the plans around you
  • Partner for Snapchat's Scan platform

Team

The application is owned by the US company PlantSnap, Inc. led by Eric Ralls, who’s also the founder & current CEO of Earth.com, Inc. The application’s development is done by the Sofia-based Eden Tech Labs, led by Ivan Iliev in partnership with another Bulgarian tech company – the image recognition specialist Imagga.

Already raised
The capital that the PlantSnap team has raised to date is circa 8 million USD.